existing website assessment
Continual critical assessment of the website’s objectives, features and services is an integral part of a website's success.
With tintedPixel’s website assessment service you receive a complete analysis of the current state of your site based on its:
- structure and functionality
- visual design
- content
- interactivity and originality
- professionalism and effectiveness
Interested in our website assessment service? Contact us today.
Functionality : Website Assessment
Structure refers to how information is organized on the website and the navigation system that guides your movement from section to section. Sites with good structure are consistent and effective. They allow you to form a mental model of the information provided which makes navigation intuitive. Good navigation, in turn, gets you where you want to go quickly and offers easy access to the entirety of the website's content. Functionality refers to the use of technology. Good functionality means the site loads quickly, has live links and any new technology used runs seamlessly and is appropriate for the intended user. The website should work cross-platform and be browser independent.
Visual Design
Visual design is the appearance of the website. It's more than just a pretty homepage, but it does not necessarily have to be cutting edge or trendy. Good visual design is relevant to the target audience, as well as, to the purpose of the website. It communicates a visual experience and may even take your breath away.
Content
Content is the information provided on the website. Good content should be engaging and relevant to the target audience. You can tell it has been developed for the web because it is clear and concise and it works in the medium. Good content takes a stand. It has a voice, a point of view. It may be informative, useful or funny but it always leaves you wanting more.
Interactivity and Originality
Interactivity is what mediates the connection between the user and the information. It is the way that a website allows the user to give and receive. Good interactivity is more than a few little sound effects and a Flash animation. It is input/output, as in searches, chat rooms, e-commerce and gaming. Originality refers to the uniqueness and rarity of any and all elements that comprise the site. When the website offers commendable utility, advanced solutions or innovation in content/design, then it has truly distinguished itself from the rest.
Professionalism and Effectiveness
Professionalism and effectiveness is measured in the way the values, focus and components of the website deliver customer service. It encompasses ease of contact and responsiveness, honesty in advertising and self-representation, and clarity and potency of message delivery.
