Search Engine Optimization

What is Search Engine Optimization (aka SEO)?

Search Engine Optimization is a method of grooming your site and it's content in a manner that will satisfy the everchanging formulas and guidelines of today’s search engines. Search engines such as Google use a complex ranking system that considers a multitude of factors. From the quality/structure of the HTML code to the content, each plays a significant role in a surfers ability to find your site. In most cases, with the exception of The Open Directory Project and a few others, there is no human interaction or evaluation when it comes to placing your site. Site submissions are received through an automated process and a spider is sent out to crawl (index) your site. The goal of Search Engine Optimization (SEO) is to obtain and maintain top position for relevant words and phrases by providing proper structure and content.

Below are some of the factors considered

• Content Quality
• Keyword Density
• Title (relevency etc.)
• Relevancy of Content
• Links (on and off site)
• Headings
• Meta Tags (some engines)
• HTML Validation (W3C Standards)
• Legitimate Directory Listings
• Link Structure

At tintedPixel we understand the art of SEO. We can provide you with the tools necessary to achieve and maintain great results. Search engine optimization employs a combination of techniques, tools and technical know-how to produce web pages that consistently dominate search engine results. Search engine submission, link popularity building, keyword research analysis, search engine crawler friendliness analysis and search engine copy writing are just some of the methods utilized to improve a website's search engine placement. These methods leverage knowledge gained from a scientific understanding of the inner workings of search engines and a thorough analysis of trends in the constantly evolving field of search engine optimization. Contact us today to learn more, you may also download our SEO Checklist which contains some very useful information.