search engine optimization

We have a very systematic approach to Search Engine Optimization (SEO) and Marketing (SEM).

There is no magic trick or silver bullet that will make your site shoot to the top. Our years of experience have allowed us to become masters of this ever changing process.

"Many firms will charge you exorbitant amounts of money for their secret technique, when the real secret is a consistent, balanced and informed approach. "

Beware of companies that will promise instant or overly spectacular results. For example: Red flags should go up at the first mention of terms such as "cloaking". Techniques that do achieve this type of result are often short lived and will do more damage than good in the long run.

Our Approach

Our experienced team can provide you with a proven, well rounded process that will achieve lasting results. Below we have put together an outline of our SEO/SEM program.

Website Analysis (for existing sites): In-depth analysis of the client's site, business and target audience.
Keyword Targeting: Identify, compare and select the most appropriate keywords and phrases. Keyword optimization includes analysis of competitor's websites, meta tags, keywords/phrases and content.
Meta Tag & Copy Optimization: Meta tags are generated based on the selected key word/phrases and placed on the pages of the client's website. Well written, relevant copy is very important.
Site Maps: A Sitemap is an XML file that lists URL's for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is relative to other URL's in the site) so that search engines can more intelligently crawl the site.
Search Engine Friendly URL's: Generally this is a relevant (keyword specific) URL that is human readable.
Code Optimization: The underlying HTML/CSS code of your site should be XHTML (for best results) and pass W3C Validation.
Web Page Submission: Optimized web pages are submitted to leading search engines and directories.
Link Optimization: While it is good to have inbound links, search engines such as Google frown on "link buying" techniques used by some SEO firms. Link optimization should be done with care.
Reporting: There are many useful reporting tools and formats. Here are a few that tintedPixel focuses on:

Keyword Targeting
Ranking/Positioning Report: Lists all keywords by search engines and their respective ranking (page they appear on).
Historical Ranking: Reports current ranking compared to previous ranking for each keyword.
Link Submission Report: Lists the time when submissions were made to each search engine and/or directory.
Link Report: Lists all inbound links from other sites.

Maintenance: Monitor results and adjust strategy to maintain or improve search engine positioning.

SEO/SEM continues after the optimized site is launched. The continued areas of effort fall into the following categories:

Analysis and Revision: To maintain top ranking, our analysts must evaluate results and make modifications based on performance observations.
Social Linking and Promotion.
Reputation/Brand Management.
Viral Marketing
Adaptation to search engine algorithm changes: Search engines are constantly modifying their ranking algorithms. It is not unusual to see several changes each year for each search engine.
Content & Copy: New pages, content or copy should be groomed for maximum result to maintain rank and interest.
Continued submissions: Over time, search engines drop older pages from their database. Sometimes pages are dropped inadvertently. Whether purposely or not, search engines should be monitored to be sure pages are properly indexed.

We offer (3) three Search Engine Optimization (SEO) packages* as springboards. The idea behind these packages is to offer a comprehensive grouping of services required for effective search engine placement.